Nigeria music industry is the biggest industry in the continent of Africa, but the industry is another market that the western world foresee to tap into. The continent of Africa represents 16% of the global population (over 1.1b people), while 9% of that number are on social media.
Former M.I and Wizkid manager and who currently managed Solidstar and Waje, Godwin Tom and his company ” The Godwin Tom Company ” embark on a new series of conversations with Music business executives, stakeholders and influencers from African and global Markets.
The first edition of this ” Music Business Series with Godwin Tom ” focuses on “Managers and Their New Roles“.
Godwin Tom aims to unite music lovers and stakeholders across the continent by discussing issues affecting the industry as well as discussing the opportunities in Africa’s constantly growing and evolving market. We encourage people from across the continent and the diaspora to contribute ideas, solutions and concepts that will move the industry forward.
The first edition has Barkue Tubman-Zawglo, Former VP Family Tree Entertainment and Violators Management. Who has worked with Donell Jones, Outkast, Busta Rhymes, Missy Elliot, Macy Gray and others. Alongside with Dumi Oburota, who is founder of lifestyle brand Disturbing LDN; Manager of Tinie Tempah and Wizkid, Janet Nwose is Asa‘s Manager and Abuchi Peters, who is business manager, Chocolate City Music.
The untapped opportunities in Africa’s music market are enormous… The best way we can can see them is to look together #MBSWithGT
— Godwin Tom (@GodwinTom) February 18, 2016
Sharing ideas and working as a collective unit across the continent will strengthen the industry and it’s businesses. #MBSWithGT
— Godwin Tom (@GodwinTom) February 18, 2016
Africa represents 16% of the global population (over 1.1b people) 9% of that number are on social media #MBSWithGT
— Godwin Tom (@GodwinTom) February 18, 2016
With over 100m people having access to social media, it presents an opportunity to interact and discuss solutions together #MBSWithGT
— Godwin Tom (@GodwinTom) February 18, 2016
As you age me 😜 id say the one Thing that should still apply is ion vision strategy. The Industry has changed https://t.co/ejqPXTTHkc
— BarkueTZ (@barkueT) February 18, 2016
@GodwinTom #MBSWithGT a manager can develop him/herself by networking,reading books and asking questions
— Dumi Oburota (@DumiOburota) February 18, 2016
1 major role is to maximise the earning potential of your artist @Gen2c_ThaWriter @GodwinTom @barkueT @Janetnwose @DumiOburota
— Abuchi peter ugwu (@Donboosboos) February 18, 2016
@GodwinTom clearly defining and understand your roles in the development of the artist career! Respect each other’s contributions #MBSwithGT
— Janet Nwose (@Janetnwose) February 18, 2016
@GodwinTom we need to understand that social media data is nothing if it cannot be converted into tickets, album or mech sales. #MBSWithGT
— Janet Nwose (@Janetnwose) February 18, 2016
@GodwinTom managers are doing quite a lot to make up for the lack of structure/capacity in the African market #MBSWithGT
— Janet Nwose (@Janetnwose) February 18, 2016
@GodwinTom people like @iam_Davido and @AsaAsika , @Dbanj_Official and mohits and so many other did it.
— Abuchi peter ugwu (@Donboosboos) February 18, 2016
@GodwinTom managers in Africa can build structure by implementing some of the things that work in the ROW and then adapting them for Africa
— Dumi Oburota (@DumiOburota) February 18, 2016
@GodwinTom we need to understand that social media data is nothing if it cannot be converted into tickets, album or mech sales. #MBSWithGT
— Janet Nwose (@Janetnwose) February 18, 2016
@GodwinTom It is the consumer that is the major focus in marketing music or any product/service #MBSWithGt
— Abuchi peter ugwu (@Donboosboos) February 18, 2016
@GodwinTom focusing on the new media and converting data to actually sales, streaming, good old touring!
— Janet Nwose (@Janetnwose) February 18, 2016
It’s called the music business there’s the talent part and then there is the business side managers handle business https://t.co/tIf7XsCF4a
— BarkueTZ (@barkueT) February 18, 2016
@GodwinTom it is very important to to know everything! You will make better career decisions and judgments. #MBSWithGT
— Janet Nwose (@Janetnwose) February 18, 2016
No same ole glorified babysitting https://t.co/KBjjFhV6Ya
— BarkueTZ (@barkueT) February 18, 2016
They are being managers and also functioning as record labels. https://t.co/9spLZdUg8g
— BarkueTZ (@barkueT) February 18, 2016
The market in africa seems to warrants dual toles management and record label. Touch since you only make Mgmt $$$ https://t.co/9spLZdUg8g
— BarkueTZ (@barkueT) February 18, 2016
payment & conditions securing your payment for opps you’ve created & implemented even after your term is over https://t.co/TQIdIT1pIW
— BarkueTZ (@barkueT) February 18, 2016
Most important is who owns the masters and what are the points per album https://t.co/E7zz34q8TJ
— BarkueTZ (@barkueT) February 18, 2016
I would also be interested in what the plans were for marketing https://t.co/E7zz34q8TJ
— BarkueTZ (@barkueT) February 18, 2016
Managers(good ones)are priceless. Do we when #mariahcarey tried to manage herself &had a mental breakdown?? https://t.co/tIf7XsCF4a
— BarkueTZ (@barkueT) February 18, 2016
I’m doing it now. But it depends on the talent and their needs and also depends on the distance and time zone https://t.co/Vo1UVhekrW
— BarkueTZ (@barkueT) February 18, 2016
A lot of managers do not understand their roles and are not well informed about the business. https://t.co/FHMFd5SXwF
— Abuchi peter ugwu (@Donboosboos) February 18, 2016
Sure. You have to constantly seek opportunities for your artist. https://t.co/JcMcnHzUj4
— Abuchi peter ugwu (@Donboosboos) February 18, 2016
Use the platform to build yourself as a business, you can provide value to so many people if you excel at it. https://t.co/eccC7uRLRP
— Abuchi peter ugwu (@Donboosboos) February 18, 2016
Yes and no. Our industry is still growing. Lack of structure makes it harder for us to protect investor’s interest . https://t.co/qD7rJZ9RoH
— Abuchi peter ugwu (@Donboosboos) February 18, 2016
In small music industries like Nigeria, artists can thrive well with great management only https://t.co/FjgdOMn0Ib
— Abuchi peter ugwu (@Donboosboos) February 18, 2016
In many cases, the manager runs a parallel plan with the label. Management and label compliment each other. https://t.co/FjgdOMn0Ib
— Abuchi peter ugwu (@Donboosboos) February 18, 2016
@iamepilogue @GodwinTom @barkueT it is not about recognition, it is about results. #MBSWithGT
— Janet Nwose (@Janetnwose) February 18, 2016
@GodwinTom creating organisations, societies to create industry standards. This will give communication channels for managers and artists
— Dumi Oburota (@DumiOburota) February 18, 2016
@GodwinTom of course I would love to help bring my experience and @DisturbingLDN expertise to Africa. I’m a Nigerian!
— Dumi Oburota (@DumiOburota) February 18, 2016
There are great managers who have excelled and built our industry from almost nothing eg Sunday Are @EfeOmorogbe etc https://t.co/FHMFd5SXwF
— Abuchi peter ugwu (@Donboosboos) February 18, 2016
@GodwinTom There is information everywhere. Research is key! Also mentorship is important. #MBSWithGT
— Abuchi peter ugwu (@Donboosboos) February 18, 2016
Get creative, push the envelope, work hard! I don’t believe in throwing money at problems. #MBSWithGT https://t.co/yipbTBQyFo
— Abuchi peter ugwu (@Donboosboos) February 18, 2016
It is a team effort. The artist has the vision, the manager executes it and the label s it. #MBSWithGT https://t.co/J81H8UiX3N
— Abuchi peter ugwu (@Donboosboos) February 18, 2016
Build a dynamic team and understand that as a business things should run even in your absence. #MBSWithGT https://t.co/ske1sz6jFL
— Abuchi peter ugwu (@Donboosboos) February 18, 2016
So things do not have to be overly dependent on one person. https://t.co/ske1sz6jFL
— Abuchi peter ugwu (@Donboosboos) February 18, 2016
It is not as effective as having boots on the ground. ‘You can’t take care of a baby from a distance’. #MBSWithGT https://t.co/uwkI6j0HN8
— Abuchi peter ugwu (@Donboosboos) February 18, 2016
Managers have to integrate themselves into the deal again stressing strategic partnership. https://t.co/aW05XQ5pEU
— BarkueTZ (@barkueT) February 18, 2016
Enforcing copyright and distribution laws https://t.co/9ZXXaeHXme
— BarkueTZ (@barkueT) February 18, 2016
I’m not the policies for British industry But copyright protection is critical for helping the african market https://t.co/SzzHJU6v9m
— BarkueTZ (@barkueT) February 18, 2016
Agreed but nowadays a little financial may be needed Because the artists are broke https://t.co/wFUy154ide
— BarkueTZ (@barkueT) February 18, 2016
@GodwinTom 1st! copyright laws. Serious consequences for infringement, will help a lot. #MBSWithGT
— Janet Nwose (@Janetnwose) February 18, 2016
Every essential business skill is important. Top of the list-business development, negotiating and networking skills https://t.co/XVWgIVLbfG
— Abuchi peter ugwu (@Donboosboos) February 18, 2016
@iamepilogue absolutely! It’s about results not a pat on the back. Your client succeeds, you succeed! #MBSWithGT
— Janet Nwose (@Janetnwose) February 18, 2016
It is not advisable, you need one point of responsibility #MBSWithGT @Gen2c_ThaWriter @GodwinTom @barkueT @janetnwose @DumiOburota
— Abuchi peter ugwu (@Donboosboos) February 18, 2016
@Donboosboos @Janetnwose @GodwinTom #MBSWithGT Developing our industry begins by institutionalising our achievements, on d knowledge.
— Adeniji Toyin (@MyMusicBizThots) February 18, 2016
@Gen2c_ThaWriter @Donboosboos @GodwinTom @barkueT @DumiOburota No it is not
— Janet Nwose (@Janetnwose) February 18, 2016
Absolutely if the 2 Mgrs agree to work together&they both play to their respective strengths co-management can work https://t.co/mUbJZ15Jr6
— BarkueTZ (@barkueT) February 18, 2016
It was awesome and congrats to you #MBSwithGT. https://t.co/4yyiufSiMH
— BarkueTZ (@barkueT) February 18, 2016
Also people skills, mainly how to maintain and manage relationships. Major Key is personal development. #MBSWithGT https://t.co/XVWgIVLbfG
— Abuchi peter ugwu (@Donboosboos) February 18, 2016
@GodwinTom #MBSWithGT Talent Managers should give real talents a chance that’ll yield greater & lingering treasures in future, They don’t!
— FranQ (@Franqsings) February 18, 2016
@godwinTom @Donboosboos @Janetnwose #MBSWithGT how many percent is proper for an artiste manager to get frm every outcome
— SEA (@Bigpsamy) February 18, 2016
@Donboosboos @thismetalchic is one of the great managers that made it from scratch. #MBSWithGT
— Abuchi peter ugwu (@Donboosboos) February 18, 2016
People skills should be topmost in a manager’s career to maintain and manage relationships…#MBSwithGT
— Olelewe Chika (@Gen2c_ThaWriter) February 18, 2016
@Bigpsamy @godwinTom @Janetnwose No hard and fast rule here. It depends on the level of your investment in the artist. #MBSWithGT
— Abuchi peter ugwu (@Donboosboos) February 18, 2016
@barkueT @GodwinTom always one very important question when a deal is on the table! Not just about advance, the marketing budget & plan
— Janet Nwose (@Janetnwose) February 18, 2016
@Donboosboos @GodwinTom There r often no contracts whch leads 2 issues like d Psquare issue & Godwin tom Wizkid issue. What’s d solution?
— it begins with YOU!! (@ufuomadogun) February 18, 2016
